Privacy Policy

Pet’s Choice Incorporated doing business under Meow Fresh Retail & Wholesale

At Meow Fresh Retail & Wholesale, we respect and protect your privacy in accordance with the Data Privacy Act of 2012 (Republic Act No. 10173). This Privacy Policy explains how we collect, use, store, and disclose your personal data when you access our website and avail of our products and services.

1. DEFINITION OF TERMS
Personal Information: Any information that identifies you, such as your name, email address, delivery address, phone number, and payment details.
Data Subject: You, as the individual whose personal information we collect and process.
Processing: Any operation performed on your personal data, including collection, recording, organization, storage, use, and deletion.
Personal Information Controller (PIC): Meow Fresh Retail & Wholesale, which determines how and why your personal data is processed.

2. WHAT INFORMATION WE COLLECT
When you use our website or transact with us, we collect the following:
Personal Information:
Full Name
Delivery Address
Email Address
Mobile Number
Payment information (processed via third-party payment gateways)
Non-Personal Information (automatically collected):
Browser type and version
Device type
IP address
Pages visited on our site
Cookies and similar tracking technologies

3. PURPOSE OF DATA COLLECTION
We collect and use your data for the following legitimate business purposes: To process and deliver your orders, To provide customer service and respond to inquiries, To manage your user account (if registered), To send order confirmations, updates, and promotional materials, To improve our website, services, and user experience, To comply with legal and regulatory obligations.

4. DATA SHARING AND DISCLOSURE
We do not sell or trade your personal data. We may share your personal data with the following, only as necessary: Delivery providers (e.g., couriers, logistics partners), Payment processors (e.g., GCash, PayMongo, PayPal), Service providers who help operate our website or improve services, Government authorities, when legally required to do so. All third-party service providers are required to comply with the Data Privacy Act and process your data securely.

5. DATA STORAGE AND RETENTION
Your personal data is stored in secure systems hosted in the Philippines (or countries with adequate data protection laws, if applicable). We retain your data only for as long as necessary to fulfill the purposes stated above or as required by applicable laws (e.g., tax, accounting). After this period, we securely delete or anonymize your data.

6. SECURITY MEASURES
We implement reasonable and appropriate organizational, physical, and technical security measures to protect your data from unauthorized access, alteration, or disclosure. These include:
SSL encryption
Firewalls and intrusion detection systems
Access controls for authorized personnel
Staff training on data protection

7. YOUR RIGHTS AS A DATA SUBJECT
Under the Data Privacy Act, you have the following rights:
Right to be informed – Know what data we collect and why
Right to access – Request access to your personal data
Right to object – Withdraw consent or opt-out of marketing
Right to rectify – Correct inaccurate or outdated data
Right to erasure or blocking – Request deletion of your data, subject to legal requirements
Right to data portability – Receive your data in a commonly used format
Right to file a complaint – With the National Privacy Commission (NPC)
You may exercise your rights by contacting us using the details below.

8. USE OF COOKIES
Our website uses cookies to enhance your browsing experience. You may disable cookies through your browser settings, but this may limit some functionalities on our site.

9. POLICY CHANGES
We may update this Privacy Policy from time to time. Any changes will be posted on this page and will take effect immediately upon posting.

10. CONTACT US
For questions, concerns, or to exercise your rights, please contact onlinesales@meowfreshph.com